Panache logo
CountryUnited Kingdom
HeadquartersSheffield, UK
Available atVarious

Panache is a British full bust lingerie, swimwear , and activewear bra manufacturer. They specialize in D to KK cup bras, however they cover AA to KK across all their brands.[1] Its headquarters are located in Sheffield, England, United Kingdom.

In early 2014, Panache went through a rebranding; dropping the "Superbra" name, completely revamping the website, and changing logos for Panache and Cleo.[2]


The Panache company owns five separate brands to cover the different needs in the lingerie market:

They also have larger-bust sport and swimwear lines.

The Panache Swim logo.

Panache brandEdit

Formally called Superbra by Panache, the Panache Lingerie brand has bras in bands 28 to 44 and cups D to K.

See alsoEdit


  1. Panache: "Profile"
  2. Panache rebrands to push up sales

External linksEdit