Panache logo
CountryUnited Kingdom
HeadquartersSheffield, UK
Available atVarious

Panache is a British full bust lingerie, swimwear , and activewear bra manufacturer. They specialize in D to KK cup bras, however they cover AA to KK across all their brands.[1] Its headquarters are located in Sheffield, England, United Kingdom. Established in 1982 by Mr Anthony Power, Panache continues to operate as a family owned business with son, John Power, taking over the role as Joint Chairman and Managing Director in 2008

The Company’s headquarters and main warehouse are based in Sheffield, UK, but has approximately 150 employees working across all different departments, offices and countries. This includes the design and in-house sample room team and warehouse employees, UK and Europe based mobile Sales Executives and merchandisers, the Panache North America office based in New York that focuses on the US and Canadian market, and the Panache Hong Kong office, which oversees production and provides a close working relationship with international suppliers. Panache’s Global market is currently made up of 56 countries internationally.

Panache Lingerie specialises in D plus lingerie, with products ranging from bras and briefs in varying styles, swimwear in sets and suits and wired and non-wired sports bras, all with the aim of catering to larger cup-sizes. Additional products include sundresses and garters.

Panache trades under 5 brands: Panache, Panache Swim, Panache Sport, Cleo and Sculptresse. Panache serves as both the predominant brand and umbrella to Panache Swim and Panache Sport. Cleo and Sculptresse run alongside Panache.

In early 2014, Panache went through a rebranding; dropping the "Superbra" name, completely revamping the website, and changing logos for Panache and Cleo.[2]


The Panache company owns five separate brands to cover the different needs in the lingerie market:

They also have larger-bust sport and swimwear lines.

The Panache Swim logo.

Panache brandEdit

Formally called Superbra by Panache, the Panache Lingerie brand has bras in bands 28 to 44 and cups D to K.

History Edit

1982 Panache was established by Anthony Power. After working as a Sales Manager in the lingerie industry for almost 20 years,

1989 Panache had expanded, opening its first office in Hong Kong and Launching its own in-house design team in Rotherham, UK.

2002 panache release their Tango bra is which quickly becomes a bestseller and is still one of their best selling bras to date. Also at this time Anthony’s son, Danny Power, opens a New York office expanding the business into the US

2008 Anthony Power retires from the business as Chairman Anthony’s son, John Power, becomes joint Chairman & Managing Director.

2011 The Panache Sports bra launches quickly becoming a cornerstone of the companies Brand

2015 Panache sold over 1.7million bras, briefs and swimwear items to 53 countries worldwide.

Also at this time panache moves into its new New York office And Launched its “Modelled By Role Models

Awards Edit

Panache Lingerie has won a number of awards including:

2002 – Queens award for International Trade

2009, 2010 - US Undies Awards - Favourite Full Figure T-Shirt Bra

2012 – Best Maternity Bra, Bloom Awards

2013 – Queens award for International Trade

2012, 2013 & 2015 – Sports Bra Brand of the Year at the UK Lingerie Awards

See alsoEdit


  1. Panache: "Profile"
  2. Panache rebrands to push up sales

External linksEdit

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